The role of the agro-industry sector is important because it has strong linkages to other sectors. The linkage is not only the relevance of products, but also through linkages with final demand and primary inputs, namely the relationship of consumption, investment and labor. This implies that an increasing investment in the agro-industry sector will create job opportunities and sources of income of the people, so the farmer households are not only depend on a piece of land that is increasingly narrowed as their livelihood, but it able to support the growth of productivity. All of it will have a positive impact for poverty reduction which is mostly within the agricultural sector. Based on the background problems of production systems and the increase of competitiveness of rice production in the above, it is necessary to develop a model of group-based management of rice fields in order to create a strong structural transformation. One of the requirements that must be met in order to achieve the structural transformation of agriculture (paddy rice) to the manufacturing industry is an association of agricultural sector and industrial sector. The most appropriate link is processing of agricultural products into production systems through the development of business patterns. Strengthening institutions of rice farmers who produce rice needs to be fostered in order to increase capacity in the process of technology transfer and improve competitiveness and achieve their bargaining power in the market. A dynamic rice market conditions is indeed caused by the condition of "supply-demand" of rice in the respective markets. However, since rice is the staple food, the majority of the population demand are "in-elastic" so that the dynamic market conditions are likely to be affected by its supply side.