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Innovation of the commercialization of a smes in the tourist sector in acapulco, Mexico

Author: 
Hernando Avilez Pineda, Ma. Elvia Chavarría Solís, Teresa de J. Rivas Pérez and Ángel de J. Jaimes Compeán
Subject Area: 
Social Sciences and Humanities
Abstract: 

The tourism sector is characterized by a specialization and permanent segmentation to meet the increasingly sophisticated demands of target groups and recipients. Classification schemes, quality certifications and online sales have become an integral part of the system of Small and Medium Enterprises (SMEs), causing the potential tourist to face the growing number of micro entrepreneurs who seek to be in the mind of the consumer through web pages and technological tools. In addition to the differentiation, aspects of commercialization that are also used for the construction of the small-scale image of the product offer of hotels and tourist companies. Innovation and sales initiatives are promoted at the regional and national levels of SMEs that know the relevance and effectiveness that can position them in competitiveness scenarios that make their long-term equilibrium viable.

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