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Marketing policies in the tourism development of the Bucovina area

Author: 
Liliana Hîncu
Subject Area: 
Social Sciences and Humanities
Abstract: 

Bucovina, an ancient cradle of culture and civilization, is recognized nationally and internationally due to its beautiful natural landscapes and anthropic tourist objectives, the folk customs and traditions specific to this area. Today, tourism is a distinct field of activity, with an ever more active presence in the economic and social life, with anever-increasing rhythm of evolution. As a generator of profound changes in the social dynamics, tourism has also claimed to be a factor of progress and civilization, as a promoter of international relations and, more recently, as an argument of globalization and sustainable development. One of the current basics in the field of tourism concerns the study of the regional elements, according to which typical tourist activities are organized in certain areas, and the possibilities of their complex arrangement are evident. Bucovina is recognized for the variety of natural landscapes as well as for national and internationally recognized monasteries for the uniqueness of interior and exterior paintings, some of which are included in the UNESCO heritage.

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