The mechanism and development path strategies of the digital economy in boosting farmers' and herders' engagement in animal husbandry

Digital transformation serves as a vital means to empower local livestock development, enhance production efficiency, improve quality control, strengthen regulatory capabilities, and promote sustainable development. Currently, the livestock industry in Tibet exhibits a pronounced trend toward digital transformation, yet significant contradictions persist between economic growth and environmental pollution control. Local farmers are reluctant to engage in frontline livestock farming, while small and medium-sized individual farmers lack competitive awareness; livestock and poultry products harbor multiple quality and safety risks, making oversight challenging; increased operational uncertainties have dampened farmers' investment willingness. Digital transformation offers new pathways to effectively address industry challenges and boost farmers' incomes. Recommendations include: -Creating digital application scenarios and new business models to expand agglomeration capacity; Promoting digital transformation in the livestock sector and clustering digital herders; Building a digital ecosystem for the healthy development of digital herders.