Adoption of agricultural innovations, technology and modern farm practices and their relationship with socio – cultural, psychological and communication characteristics: a study in rural west Bengal, India

The adoption of new technologies and modern farm practices in agriculture is a continuous process maintained by the farmers. Sometimes farmers motivated by the advancement of new agricultural research as a result of its extension activities towards its adoption. On the other hand their knowledge and experience help them or rather to say compel them to adopt new practices to keep agricultural practices ongoing and to maintain their livelihood properly. It is need less to mention that, so many factors are responsible for the adoption of new technologies and modern farm practices. In this paper an attempt has been made to analyse the impact of socio-cultural, psychological and communication characteristics of farmers for the adoption of new technologies and modern practices in agriculture with the relationship between them. Results show that higher the leadership quality, who are strongly against fate, who possess higher modern value and have higher marketing orientation, higher risk preference, more the knowledge on farming, more the communication skill and mass media, cosmopolite and localite communication ability more is the adoption as highest the category show highest mean over other categories.