CALL FOR PAPERS

Author Information

CERTIFICATE

IMPACT FACTOR 2021

Subject Area

Life Sciences / Biology
Architecture / Building Management
Asian Studies
Business & Management
Chemistry
Computer Science
Economics & Finance
Engineering / Acoustics
Environmental Science
Agricultural Sciences
Pharmaceutical Sciences
General Sciences
Materials Science
Mathematics
Medicine
Nanotechnology & Nanoscience
Nonlinear Science
Chaos & Dynamical Systems
Physics
Social Sciences & Humanities

Why Us? >>

Open Access
Peer Reviewed
Rapid Publication
Life time hosting
Free promotion service
Free indexing service
More citations
Search engine friendly

Plagiarism Detection

IJCR is following an instant policy on rejection those received papers with plagiarism rate of more than 20%. So, All of authors and contributors must check their papers before submission to making assurance of following our anti-plagiarism policies.

An analytical study of factors influencing consumers’ preferences

Author:

Dr. Revathy, B. and Mrs. SanthiSalomi, R,

Subject Area:

Social Sciences and Humanities

Abstract:

Consumers’ buying behaviour and the resulting purchase decision are strongly influenced by cultural, social, personal and psychological characteristics. An understanding of the influence of these factors is essential for marketers in order to develop suitable marketing mixes to appeal to the target customer. One of the indicators of the strength of a brand in the hearts and minds of customers is brand preference. Brand preference represents which brands are preferred under assumptions of equality in price and availability. Buying Behaviour is the decision process and acts of people involved in buying and using products. The article examines the influence of socio economic variables on Consumers’ buyer behavior and on their brand preference towards home appliances.

PDF file: