Changing trend of consumerism in Kerala

The world consumption has expanded at an unprecedented pace over the 20th century. Consumption is viewed by most South Indians as a path to better, freer life; it will bring social status, increased convenience and new forms of mobility and entertainment. Kerala, a state in southern India is known for its consumerism. This article explores the emergence and recent trend in the consumption pattern of Kerala. This paper argues that exposure to outer world, use of credit card, modern technology and advertising; money order economy, social prestige, globalization etc have contributed to the changes in the consumption pattern of people.