Consumer perception towards consumer loans with reference to NBFC’s in Coimbatore District

The Consumer finance in India has experiences extraordinary change in it’s with a large number of Non –Banking financial entities all over India. And it aims to study the various factors that influence the decision of the consumer for taking consumer loan. This paper focuses on the Consumer loan offered by NBFC’S’s. Further the Results of the study revealed that basic demographic and socio-economic factors have significant impact on consumers’ attitudes towards consumer loans