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Determinants of tourist satisfaction in Tanzania hotels

Author: 
Juliana G. Wilbard and Dev Jani
Subject Area: 
Social Sciences and Humanities
Abstract: 

The purpose of this paper is to investigate the determinants of tourist satisfaction in Tanzania hotels. It aimed to achieve this through a cross sectional survey of five touristic hotels in Tanzania. Thus, a sample of 140 hotel guests in Dar es Salaam was used as an investigation to test four hypothesis of quality of hotel, rooms, food and facilities leading to outcome of guest satisfaction. Using regression analysis, findings showed that quality of hotel employees and facilities are positively related to guest satisfaction. The work recommends that hotels in Tanzania must learn from this work and be aware of factors that determine tourist satisfaction.

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