
Pregnancy rate is a key determinant of farm productivity and profitability. A High pregnancy rates in animals depend on a rapid return of normal reproductive function after calving. A study was conducted to evaluate the efficacy of maternal care formula AV/MCC/18 (supplied by M/S Ayurvet Limited, Baddi, H.P., India) on successful conception, optimum fetomaternal nourishment and improving milk yield and milk fat%. Twenty four (n=24) post-parturient buffaloes recently parturated and yet to come in estrus were selected for present study. The animals were divided into four equal groups of six (n=6) animals. Group I was untreated control. Group II, III and IV animals were supplemented AV/MCC/18@20gm/animal/day for 2, 3 and 4 months respectively immediately after first A.I. /N.S. The number of services required for successful conception was significantly (P<0.05) low in Group IV (1.33) followed by group III (1.50), group II (1.67) and highest in control group I (1.83). Overall conception rate was significantly high in Group IV followed by group III, group II and lowest in control group I. All the AV/MCC/18 supplemented animals had 100% normal parturition while dystokia and retention of placenta was noticed in 16.67% animals in control Group. Overall milk yield (L/day) during treatment and after 15 days post treatment was highest in group IV followed by group III, II and lowest in control group. Similarly overall fat % during treatment and after 15 days post treatment was highest in group III followed by group IV, control and lowest in group II. Overall results of trial suggest that supplementation of herbal maternal care product (AV/MCC/18) has resulted in better reproductive efficiency and productive potential in terms of milk yield and fat percentage in buffaloes during early to mid lactation period in this trial.