Empirical investigation analysis on factors influencing the consumer preferences in purchasing residential flats at ambattur

Salivary Shelter is basic necessity of life, ranked behind only to food and clothing in importance. There is strong urge in every individual life, whether rich people or poor people to own a house. House is not a place of dwelling alone it also satisfies an individual`s social and psychological needs. House by itself is not productive asset but investment in housing helps in increasing productivity provision of shelter is thus closely linked with a country`s overall socio – economic development. For the purpose of the study a questionnaire was constructed and survey taken from a finite number of customers as consider them as samples where the total population was infinite in nature. The research design used for the study is descriptive research which will analyze the current market status and consumers. The collected data is analyzed and interpreted with the help of suitable statistical tools and accordingly the findings, suggestions and recommendations are constructed which is consider to be the important part of the project.