The present paper is an attempt to study the consumer behavior towards online shopping. The objectives of the study are: to identify the relationship of demographical factors that influence online shopping, to study the preferences of the consumers toward online shopping and to study the satisfaction level of the consumers while they shop online. To achieve the objective, null hypothesis ‘Online shopping is not reliable and trustworthy to the consumers’ was tested. The present study has been conducted among the consumers of Karimnagar District. Convenience sampling method has been used to select the sample. The primary data was collected from 100 respondents by means of a structured questionnaire having 15 questions. The collected data was analyzed using Excel and SPSS software. The major findings of the study are: Cash on delivery is found most popular payment method for online shopping among consumers. The price of the products is the most influencing factor on online purchase and online shopping is getting popular in the younger generation. Majority of the respondent’s buy from flipkart and Amazon which are the leading online shopping websites in India. Online shopping is very popular for electronics items followed by movie tickets and clothes. Unreliable online delivery system as well as personal privacy or security concerns have a significant impact on online shopping. The main barrier in the process of online shopping is the payment safety and privacy issue
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