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Factors considered in clothing selection among pre-adolescents

Author: 
Maiyo Chepchumba Rael, Keren Mburugu and Olive Mugenda
Subject Area: 
Social Sciences and Humanities
Abstract: 

The purpose of the foregoing study was to investigate on issues related to clothing satisfaction of the pre-adolescents and how they influence their perception of self-worth. This paper discusses how the pre-adolescents acquired and factors considered in the selection of their clothing. The study adopted a survey design and was conducted in six primary schools in Kasarani Division Nairobi Province, using an interview schedule and an essay. A sample of 144 pre-adolescents was selected and both qualitative and quantitative data were collected and analyzed. The majority of the respondents had their clothing mainly bought for by their parents; open-air markets selling second-hand clothes being where most clothes were mainly bought. Most pre-adolescents were mainly involved in their clothing selection. What was accepted by parents and peers were the socio-cultural factors that always influenced pre-adolescent's clothing selection while size and colour were the most influential among the factors related to clothing characteristics. It was recommended that parents should involve their children in clothing selection, school policy makers who deal with school uniforms and designers of children's clothing should always seek the children's opinion when dealing with their designs.

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