
We find ourselves in the midst of a surge in big data use. The number of businesses, organizations, and institutions now utilizing big data solutions has exploded in recent years, as has the amount of data collected. By analysing big data many organisation are achieving Success. The main issues why these organizations are not begin their planning stage to implement the big data strategy because they don’t know enough about the big data and they don’t understand the benefits of big data. In this study, an attempt is made to review the role of big data in the business.