Influential factors of advertisement on children’s purchase decision

Advertisement is the promotional activity for marketing a commodity. In the present day world of mass production and distribution, advertising serves as the powerful tool in the marketing machinery. It is only through proper advertising a new product can be introduced in the market. Advertising to children is the act of marketing or advertising products or services defined by national legislation and advertising standards. It is often a subject of debate, relating to the alleged influence on children consumption. Laws concerning such advertisements have largely evolved in recent years. In most countries, advertising for children is framed by a mix of legislation and advertising self regulation. In this paper we try to focus on the advertisement factors that influence the purchase decision of the children.