Along with consistently transforming industry circumstances and also polices, there's a need to build revolutionary products which fulfill consumer requirements. It is vital to contemplate considerable knowledge with insurance product progress and realize need of well-equipped assistance at all phases, which includes executing industry research, establishing product attributes, executing cash-flow modeling along with revenue assessment, developing regulating processing product, enactment of the product or service. Beyond this, the heart of any product utilization is understanding significance of “Brand”. Many products are being developed throughout the globe but now it is important to invent the brand elements for insurance sector. This paper focuses over the risk elements and brand elements which are bridge between product and investor. If this bridge is weak, it becomes almost impossible for any insurance product to sustain for long term.
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