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Maintaining confidence of Indian consumers in time of covid pandemic

Author: 
Dr. Malini Majumdar
Subject Area: 
Social Sciences and Humanities
Abstract: 

Background: The coronavirus pandemic has thrown the corporate world into a tizzy due to the inevitable lockdown and associated challenges. All over the world, businesses and brands are suffering a downturn. In this uncertain time, consumers suffer from anxiety that eventually leads to decreased consumer confidence. Maintaining the confidence through overt and covert communication should be the call of the day. In India, companies are trying their best to maintain their brand image and reputation to boost up the level of confidence among the consumers. So far, advertisements that showcase the brands to be a useful tool in fighting the disease or something that can improve the well being of consumers have been highlighted. Companies have also committed their resources towards the societal marketing which can go a long way to maintain their reputation and image in the market. Objective: This study throws light on the endeavour of Indian brands in this regard and predicts a better future ahead. Methods: Secondary data have been analyzed, collected from different websites cited along the course of discussion. Results and Conclusion: It will not be an exaggeration to expect that consumers will remember the brands and companies that stood by them in time of crisis and fulfilled their social commitments. The confidence is expected to upsurge once the present situation is improved.

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