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Mutation from analog to digital scrutinizing the status of digital transformation in consumer goods industries

Author: 
Akansha Virmani
Subject Area: 
Social Sciences and Humanities
Abstract: 

The ascent of products from stark commodities to prominent brands all through the 20th century was a salient development in consumer industries. In the 21st century, the internet makeover is impelling the industries’ mutation. In conjunction with technological evolution, the subtler but still imposing propellers of social and behavioral conversion have also provoked consumer industries to remodel. Digital is blurring the precincts between consumers, stores and shoppers’ brands, which embrace strategic breaks for consumer packaged goods companies who are geared up to radically remodel for the digital globe and apparent risks for those who would not be up to snuff. The present paper highlights an assortment of models of digital mutation in consumer goods industries and endorses a range of measures for enterprises to combat the backdrop of the fundamental changes affecting consumer industries.

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