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New trends in Mumbai city: Popularity of dining out

Author:

Dr. Lavanya Rekha Bahadur

Subject Area:

Social Sciences and Humanities

Abstract:

More and more Indians are eating out. This creates a massive opportunity for the 100 billion dollar food-services industry. Also, working women find it easier to eat out. The study observes that cuisine, ambience, location and cost are major criteria’s for deciding a restaurant. Also, families have started getting more health conscious and so a large number of them choose to eat healthy. Mumbaikars are also getting experimentative with food due to the growing international exposure.

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