Online shopping and general self efficacy: a co-relational study

Background: Online shopping provides all types of items to be available in the virtual world. It is just like a shop in the neighborhood, selling all type of goods but with some prominent differences. Self efficacy of a person affects his/ her shopping behaviour. Person generally avoids tasks where self efficacy is low but undertakes task where self efficacy is high. AIM: This study is aimed to assess the relationship of online shopping and general self efficacy among para medical teaching professionals at Punjab. Methods: Quantitative descriptive cross-sectional survey approach was used to assess online shopping and self efficacy by using socio demographic data sheet, general self efficacy scale and Bergen shopping addiction scale. Results: One third (31.5%) of the subjects were unable to resist the sales and more than one third (40.5%) of the subjects purchase something instead of saving. Minimum (21.5%) of the subjects continued to shop or spend despite having debts whereas more than one third (37%) of the subjects were told ourselves this is my last time” and still over-shopped or overspent again. Majority of the subjects preferred amazon site visit online shopping sites once a month, spend average 500-1000/- Rs per month and mostly preferred things fashion (men/ women) for purchase online. Majority of the subjects were shopping from 1-2 years, they choose online shopping because of availability of wide variety of products. The subjects neither are too low self efficacy and nor more self efficacy. There was very weak statistical non significant difference between self efficacy and shopping addiction. Conclusion: It can be concluded that there is non significant relationship of self efficacy and online shopping addiction.