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Patanjali-The swadesi titan: A case study analysis on pal

Author:

Dr. Preeti Shukla and Payal Shrivastav

Subject Area:

Social Sciences and Humanities

Abstract:

This case study is about Patanjali Ayurved Ltd., also known as PAL, an Indian FMCG which has registered phenomenal growth in the last 5 years. The case tracks the different factors which worked for Patanjali Ayurved Ltd (PAL) in the hyper competitive Indian FMCG sector. Main driving forc e behind Patanjali Ayurved Ltd is Baba Ramdev, an ascetic and yoga guru of Indian origin. The case narrates the growth of Patanjali Ayurved Ltd and key role played by Baba Ramdev to bring it to its present stage. SWOT Analysis of case study is done to look into the strengths, weaknesses, opportunities and threats of PAL and various USP that plays key role in success story of Patanjali Ayurved Ltd.

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