
Nowadays, derived from the situation that exists in Mexico, the government has put special attention on the development plans and programs to the promotion of new companies, its main focus being the target market for young people. Thus, in the stage of professional training, actions are promoted within the study programs with contents related to entrepreneurship, generating subjects that focus on the creation of companies, whose ultimate goal is to consolidate and become sources generating jobs and that contribute to the gross domestic product. The objective of the research is to determine the relevance of the subject development of entrepreneurs, trying in the student the development of skills for the creation of a business project. The design of the research is descriptive, not experimental and transversal. The measuring instrument used was a questionnaire, which was applied to a universe of 312 students of the different degrees offered by the Faculty of Administrative Sciences belonging to the Autonomous University of Baja California, who are taking the subject "Entrepreneurship Development" and have developed a business project Among the results obtained, they point out that more than 80% of the students consider that they have the skills to promote the business project before future investors, as well as the desire to formalize their company, in addition to claiming that there is a contribution of knowledge acquired in the entrepreneurship learning unit for their professional development.