The relationship of Jebena buna vending strategies on daily profit making performance for long life (case of Ethiopia- Snnpr- Wolaita sodo town 2nd main road)

Introduction: Informal businesses have so many sections in any town of developing counties. Among these informal vending sections, this study sought to investigate the relationship of the ‘Jebena Buna’ venders’ strategies with their daily profit making performance for their long life. The study used quantitative approach. Methodology: Data were collected through structured questioner, in-depth personal interviews and direct observations. Structured questionnaires are distributed to 97 street cattle coffee venders at Golla (National Bank of Ethiopia) to Wolaita Association Development Unit (WADU) Round About at 2nd main road of the Town. The study discovered that the relationship of the street vending strategies influences on the performance of daily profit making capacity of the cattle coffee street venders. Aim: The study provided an insight into an emerging research area that is characterized by a proliferation of a variety of types of street vendors in Sodo. Result: The study showed that while vending associations had been unsuccessful in their efforts to achieve sector governance for long life, the new interest regime could offer novel strategies of action to achieve this goal. The study should get “selling in low price(X5)” is the most influential ‘Buna’ vending strategy at Sodo. All literature part strategies are strongly related and have significant (<0.001) effect on daily profit making performances of the venders. The Interview results show that, most people on the street see vending as a way to acquire money quickly and reduce un employment and youths attracted in it for short period instead of long life.