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The Research Paper on “International Marketing”- A Conceptual Study

Author: 
Dr. Marathe, R.A.
Subject Area: 
Social Sciences and Humanities
Abstract: 

The International marketing has become now the need of the customers world wide due to availability off technology to communicate and share the services and purchase products form any other country at minimum cost and get the maximum benefit of the available resources at the customer side, As organizations continue to pursue more global strategies, the need to be able to understand consumers in far away places is increasing. Marketing primary mechanism through which companies understand their current, as well as potential, customers. As companies contemplate the global marketplace, they must consider how domestic market research differs when conducted in international markets. In an effort to help and reach maximum customers world wide the International Marketing will help the companies to take the advantage of globalization. The Research paper is decent effort to create awareness among the readers and customers to perform International marketing activities through the available technologies like Internet, m-Commerce and –commerce tools. The Author has studied the advantages, disadvantages and best solutions to promot the International Marketing.

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