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The Role of Demographic Factors in Relationship between emotional Influences and investment decisions. An empirical study

Author: 
Mohd Abass Bhat and Fayaz Ahmad Dar
Subject Area: 
Social Sciences and Humanities
Abstract: 

Most of the theories in security market are based on the notion of rational investment decision behaviour from investors. But it has been observed that it is not the case always. A new area of research has come up which recognizes the psychological element in financial decision making and thus challenging the traditional models. This new area of study is known as behavioural finance and in the changing socio-economic and technological context; it is high time to study this new area of knowledge. The objective of this paper is restricted to the role of investor emotions in investment decision making and from our research it has been proved that the emotions play their role in investment decisions, but building long-term wealth requires counter-emotional investment decisions–like buying at times of maximum pessimism or resisting the euphoria around investments that have recently outperformed. Unfortunately, as the study below shows, investors as a group too often let emotions guide their investment decisions. In the end, by anticipating and understanding the series of emotions that you may experience, you’ll be better equipped to tolerate and benefit from market fluctuations. And we have also included a Para of suggestions which will help the investors to avoid emotional influence on investment decisions.

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