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Role of M-commerce in present era

Author:

Ms. Priyanka Soni

Subject Area:

Social Sciences and Humanities

Abstract:

In the recent years, there had been a great impact on the adoption of M-commerce in India. Large number of users is switching from desktop to mobile in order to achieve more desirable and effective transaction in the online markets. M-commerce had become prominent in India, swiftly during the past two years. The impressive growth rate in mobile penetration in India is due to increasing number of applications in mobile technology. With the advent of M-commerce, mobile phone in India, which is the most common device in every hand, is no more used for just text SMS and a voice call but also used for many other virtual activities. This paper’s theoretical contribution is to explain the future growth of M-Commerce with its present condition and various issues and obstacles faced by it.

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