Satisfaction of services from online shopping sites among college students in hisar city

Background & objectives: Online shopping provides a customer with a large variety of products and services where he is able to make comparison of different products and their features. Now days, online shopping provide the various benefits to the customers like less cost, more discounts, fast delivery, better quality, combo offers, replacement facility, guarantee and warrantee of products, discount coupons on next purchase and many more. The paper focuses to assess the relative significance of online shopping influencing factors on the overall satisfaction with the services of Online shopping sites. Methods: Present study is based on primary data with a sample of 200 respondents from Hisar district of Haryana and used factor analysis and Regression analysis to attain the objective of the study. Results: Factor analysis discloses six factors namely schemes, awareness, online shopping sites vs traditional advertising, information sharing, customer care, and lastly threat to system. Regression analysis discloses that only two factors customer care and Awareness influence more while doing online shopping.