Sentiment analysis – insight into customer opinion

This paper an overview of the state of the art in the area of sentiment analysis is presented. Research is being carried out in this area. The approaches and techniques of sentiment analysis and its application in various fields are present here. Within we focus, on automated sentiment analysis using Natural Language Processing (NLP). In addition some sentiment analysis tools available to pinpoint the effect of specific issues on the customer perceptions are discussed, helping the vendors respond with appropriate marketing and PR strategies. It is concluded that the present work provides a platform for further research.