Social and individual behavior impacts of business

In this paper attempts have been made to study corporate social responsibility (CSR) in the light of changed societal needs. In India CSR has always occupied an important role amongst business leaders and academicians. But it is not a static concept; it keeps on changing its form and direction from time to time. Here, the concept has been studied from societal point of view. Corporate impact has now crossed its traditional limits. Now business as a sub system of society affects each and every aspect of society including social and individual behavior. The study has focused on corporate practices that are affecting social and individual behavior. On derived practices Factor analysis was used to find out the broad area where improvements are needed to eliminate negative social impact. The paper provides a direction to the researchers of 21st century. It is the responsibility of research fraternity to come up with innovative ideas to deal with behavioral impacts of business.