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Social business intelligence in data mining

Author: 
Ulfat Jan, Pallavi Gulati and Dr. Anurag Dixit
Subject Area: 
Social Sciences and Humanities
Abstract: 

In social business intelligence, satisfaction plays an important role. Customer satisfaction is must. Customer should make decisions that improve their business based on the trends perceived from the environment. The huge quality of information, talks, posts and papers available on the web cannot be ignored by companies. Social business intelligence is the discipline of combining corporate data with user generated content to let decision-makers improve their business. The companies cannot ignore the huge quality of information, talks, posts and papers available on the web. It refers to a managing technique that combines with another to form a whole process in order to improve existing project and products. In social business intelligence it invites customer input and feedback at early points in the process rather than after a product is released. Social business intelligence combines social media aspects and analytics to give important business insights and it a convergence of several trends. In other words it is simply business intelligence that incorporates knowledge management, social networking, plus social media monitoring and analytics, all combined into a new interface in the business intelligence environment.

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