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Social media and buying behaviour

Author: 
Mrs. Runu Tantuway and Dr. Michael Sammanasu, J.
Subject Area: 
Social Sciences and Humanities
Abstract: 

Social Media is a platform which is been used not only by individual but also by businesses. It has changed the way we think,the way we speak and moreover the way we do business. In today’s world people use social media to publicise themselves also. This paper will focus on how social media has evolved as a powerful tool of communication. It will highlight the importance of social media in business. The paper will also discuss the reasons behind the companies chosing social media as a platform for marketing their products. The paper also throws light on how social media has an impact on the buying behaviour. The paper also will also focus on the types of social media which has an impact on the customer buying behaviour. At last the paper focuses on ways through which the threats relating to social media could be converted into strengths.

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