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Strategic organizational development interventions: a case of microsoft corp. limited

Author: 
Dr. Saritprava Das and Dhaval Bhatt
Subject Area: 
Social Sciences and Humanities
Abstract: 

A rapidly changing economic environment characterized by globalization, deregulation of market, changing customer and investor demand and ever increasing competition has become a real challenge for today’s organization resulting in tremendous pressure on organizations to generate equally fast responses in order to survive and sustain. Organizational change and transformation triggered by a relevant shift leads to several intentional and planned change across organizations which is called Organizational development which aims at overall organizational health and effectiveness by changing the attitude, beliefs, values and structure of organization. In the last one decade industries across sectors have tried their level best to think and act global managing several techno-structural, Human Resource and Strategic Interventions, IT & ITeS sectors are no exception to this change process. With this backdrop the present paper would highlight on strategic OD Interventions in IT sector with special reference to Microsoft.

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