Breast milk is not only the best but is also a must for the babies. Especially exclusive breast feeding during first few months of life is important as it reduces the risk factors for the infant mortality and the morbidity rate. WHO estimates that 1.5 million of infant’s life can be saved each year through increased breast feeding. Although the health benefits of breastfeeding are well established, early introduction of formula remains a common practice. Cultural beliefs and practices can have a important impact on breastfeeding. Scientific research studies conducted during the last three decades have clearly proved that breastfeeding provides the most suitable nutrition for an infant. However in India, breastfeeding is inadequately practiced due to prevailing misconceptions and cultural taboos. This study assesses the socio-cultural beliefs influencing breastfeeding practices among 100 primi postnatal mothers in selected UPHC of selected area. In this study, convenient sampling was adopted. A Likert type belief scale were used level.
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