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A study on brand preference of mineral water in cumbum town

Author: 
Dr. Sulthan Mohideen, A., Mohamed Ishaq, M. and Mohamed Ilyas, M.
Subject Area: 
Social Sciences and Humanities
Abstract: 

According to the U.S. Food and Drug Administration: "Mineral water is any natural water that contains at least 250 parts per million of total dissolved solids (TDS). It must be verified through a lab test whereby a litre of water, evaporated at 180 degrees C, should leave a residue of minerals and salts. Bottled water is a ubiquitous commodity in the contemporary world. Though far more expensive per unit of volume than tap water or filtered water, and even gasoline in some places, bottled water is popular and widespread. The environmental impact of bottled water, however, can be significant, and the health impacts on individuals even more so. In this paper an attempt has been made to analyse the brand preference of mineral water in Cumbum town.

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