The object of the research is a study of the short-film of the song Thriller, given the legible effects of global culture about 35 years after its publication. The video clip Thriller, by Michael Jackson, published December 2, 1983, has been awarded, several times, as "Best video clip of history" (from MTV in 1999 and from Imaginaction, the first music video festival in 2018), accompanied by record sales of the album beyond all expectations, such as "The best-selling record in history" (certified by Guinness Book of World Records and Billboard). Even the videocassette of the video clip, containing the short-film plus the backstage of the production, became the most sold videocassette ever, surpassing the records of Star Wars and Gone with the Wind. What were the global cultural dynamics of this immense success is still a great universe to explore, given that the success of Thriller was pervasive in different generations, from teenagers to the elderly, in every country of the world and in different artistic and design fields. Jackson, with this short film: he affirmed forever - and unquestionably - the value of the short-film for the promotion of a product, on the global scene; from that moment on he made the use of the music video clip absolutely indispensable for the promotion of a record product, with effects still on the global scene; recorded a new style in the history of international contemporary dance, which, accompanied by the performances of other songs, remains one of the most famous and beloved choreographic styles in the world.
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