Tourist observatory as a competitiveness strategy in the state of guerrero Mexico

Tourism activity supports the economy of many countries and regions; in the state of Guerrero tourism has been its potential for the last 70 years. Efforts to promote greater tourist flows for an offer that exceeds 30 thousand hotel rooms in the three consolidated destinations of the state: Acapulco, Ixtapa-Zihuatanejo and Taxco; have not been sufficient to maintain the hotel occupancy that guarantees the desired profitability, so that the implementation of a tourism observatory, currently in the making, would strengthen the knowledge of the tourist reality of Guerrero. As such, the objective of the research was the implementation of the Tourism Observatory, which generates the information that will help to establish competitive strategies. The methodology adopted consisted in the documentary review of the execution and operation of international and national observatories, in analyzing their structures for the collection of consistent, comparable, periodic and timely statistical data. Data collection instruments were developed, structured according to the particularities of coastal destinations and magic villages. Eight categories with 99 variables are evaluated. The results of the survey allow to know the opinion of the demand, which will provide decision-makers, public and private sector with the tools to innovate, adapt and monitor the trends of the issuing markets, which is expected to motivate a solid and growing interest in the destinations of the entity. It will be relevant to monitor the demand, making it possible to know the whole tourism of the host spaces of the state, impelling it to renew its image and competitiveness.