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Vegetables marketing - a case study of jaipur market rajasthan

Author: 
Dr. Neha Sharma and Monika Dhaka
Subject Area: 
Social Sciences and Humanities
Abstract: 

India is the second largest producer of vegetables (Next to China) in the world with a production of 40 million tonnes from four million hectares of land area. This high level of production can supply only 120gms of vegetables per capita per day as against the recommended dietary allowance of 200gms vegetables per capita per day. The study of vegetable marketing in terms of marketing channels, price spread in Jaipur district of Rajasthan indicates that farmers mostly adopt channel 2 in marketing of their surplus produce having mashakhores as one of the intermediaries. Farmers transport their surplus to Jaipur mandi through road by hiring private truck which ply regularly on this route.

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