Impact of e-culture on loneliness among elderly

Electronic-culture is new. It is emerging as a transnational and global phenomenon; not confined to geographical boundaries. E-culture is both technological and a social development. E-culture is increasingly perceived as a new digital media culture or digitalization of culture. The present study focuses on impact of e-culture on loneliness among elderly. The study was carried out in lucknow. Multistage sampling technique was fallowed in the present study. The sample for this study comprised of 120 elderly individuals (60 females and 60 males respectively) from urban and semi-urban areas. E-culture Inventory: developed by patel and ranjendran (2005) Revised University of California at Los Angles (UCLA) Loneliness Scale. The samples of this study were personally and individually contacted and data was obtained through face-to face interview. The present study reveals that e-culture is positively and significantly related to life-satisfaction is negatively and significantly related to e-culture among the elderly.Half of the respondents reported that they felt lonely sometimes or more often. Women, widows/ers living alone were more prone to report loneliness.