An empirical study on the perception of consumers about green products in Tiruppur district

The talk of the town is green. To combat the harshest effects of environmental deterioration, new tactics, and technology are developed every other day. Everyone is buzzing about the color green. Each passing day witnesses the emergence of innovative strategies and technologies aimed at combating the dire consequences stemming from environmental degradation. Green marketing and green products are becoming indispensable because of the rate at which our world is being misused and the seriousness of the environmental problems. However, the success of this "green concept" will only come when there is a high degree of awareness and a favorable impression. This article focuses on the perception of green products in Tiruppur District. This article provides a detailed analysis that addresses questions such as What is the general perception (negative, positive or neutral)? Do consumers appreciate green product packaging? Is there a relationship between the findings and various demographic variables? An undisguised, structured questionnaire was created and sent to 120 responders; 106 of them were deemed to be potentially useful. More than thirty samples are regarded as big. The hypotheses are tested using statistical methods such as mean, median, frequency distribution, Kruskal-Wallis, and one-way ANOVA. This paper will help other researchers understand how consumers feel about green products, businesses will be able to adjust their strategies and policies based on consumer perception, and other organisations and institutions interested in researching consumer behaviour related to green products will find it useful.