Achieving competitive advantage through supply chain performance measures

Purpose: The goal of this study was to assess how competitive advantage can be achieved through supply chain performance measures. Methodology: A quantitative descriptive research approach was used in the study. The procurement specialists from Airtel Zambia, MTN, and Zamtel mobile communications businesses were chosen using the purposive sampling technique. Version 26 of the Statistical Package for Social Science (SPSS) was used to analyze the data. Results/Conclusion: The study found that that Price/cost enhances competitive advantage as demonstrated by mean value of 4.28 and a standard deviation of 1.180. Further, the research found that Quality enhances competitive advantage of an organization as shown by an average value of 4.72 and a standard deviation of 1.203. Similarly, it was discovered that delivery dependability enhances competitive advantage as shown by mean value of 4.05 and standard deviation of 0.918. Additionally, the study found that Product Innovation enhances competitive advantage. This was shown by an average value of 4.31 and a standard deviation of 1.740. Lastly, the research established Time to Market enhances competitive advantage as indicated by an average value of 4.49 and a standard deviation of 0.815.