In the present work, an investigation of the KPIs (performance indicators) was carried out, taking as a study object the fans page in the social network Facebook of the companies Toyota and Chevrolet in Ecuador, which allowed us to make an analysis of: the growth of The number of fans, the activity that both pages have, the interaction in the publications, level and services among others through the tool Fans page Karma which allowed us to compare both pages and to know which one has the most influence in The users as well as which works in the emgagement of its clients in the aforementioned social network. Using the deductive method as the fundamental form of reasoning. What is called social half propose a new phenomenon of global communication, as well as being the main instrument of communication between the customer and the brand. The consumer has a loudspeaker to communicate with any major company and with most of the rest of its customers through the use of this route.
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