Business model of flipkart india – a case study

Research in the field of e-commerce have become a dynamic study area over the past few decades and is likely to become even more so as the importance of online trade is rapidly gaining momentum. Therefore understanding e-commerce will be viewed as increasingly important. India has been regarded as the youngest country in the world by the UN as it has the world’s largest youth population where more than 365 billion people are between the age group 10 and 24 years. This clearly indicates that the fate of the country lies in the hands of its Youth. This case aims at examining the business model of Flipkart which has specially been designed keeping the youth in mind.