Cinema and women empowerment: exploring the synergyCinema and women empowerment: exploring the synergy

Mass Media since its advent has been a catalyst for social change. It has been the voice of the voiceless, marginalised and those at the periphery of developmental process. Women who constitute half the population of the world have been one such group who have been at the receiving end. Traditionally, they didn’t have same level of freedom of choices and access to opportunities as men due to various socio-cultural factors. But with the growth of media a change in the mindset has been observed. The aim of this paper is to try and explore the synergy between cinema and women empowerment. The objective is to understand the evolution in the representation of the issues of women in India through the lens of cinema and how it has acted as a tool of empowerment for women. In terms of methodology the paper uses empirical observation, content analysis method and secondary literature to explore the intended aim.