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Communication Behaviour Pattern Of Farmers

Author: 
Reeta Devi Yadav, Rita Goel and Beena Yadav
Subject Area: 
Social Sciences and Humanities
Abstract: 

The transfer of improved technology and their effective adoption is influenced by the method of its transfer to the farmers in accordance to their need. The media is playing an important role in passing on meaningful information at faster rate to the large number of farmers in country. It has emerged as one of the powerful sources of seeking relevant scientific information by our farm families, therefore, tapping and utilization of media for transferring the newly generated technologies in agriculture among the farm families is crucial and significant. This is mainly due to the fact that the vast majority of farm families belong to remote rural areas where facilities could not be arranged for sustainable individual or group approaches of technology transfer as it could be highly expensive and difficult in managing information infrastructure, therefore, responsibility and intervention of media in rural transformation is becoming more imperative and challenging. In this way the farmers can get hold of their future planning in a better way. The present study was conducted in Haryana state. Two districts viz. Sirsa and Fatehabad and 2 blocks from each district were selected purposively. Fifty farm families from each village selected randomly, thus comprising 200 farm families and total 400 respondents. It was evident from the study that communication means, news paper, T.V. and mobile phone were possessed by majority of the respondents. Regarding communication behavior, information input pattern, use of individual sources was of medium, whereas group and mass media sources were used to low extent. Information processing pattern and output pattern of respondents was found to be medium level.

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