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Conception d’un modèle d’analyse de la clientèle du marché des assurances pour la perception de la confiance dans le contexte sénégalais et son effet sur le comportement de fidélité

Author:

Mamadou Salla GUEYE, Ngor Sarr, Mame Faty Mbaye Fall and Ibrahima Ly

Subject Area:

Physical Sciences and Engineering

Abstract:

Pour ce présent article, il s’agit de concevoir un outil de perception de la confiance par la clientèle afin d’évaluer son influence sur le comportement effectif dans le contexte sénégalais du marché des assurances. Cet outil ainsi élaboré dans ce travail permet de réaffirmer le lien de cause à effet du couple confiance-fidélité.

PDF file:

38580.pdf

DOI: https://doi.org/10.24941/ijcr.38580.05.2020

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