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Country of origin and its impact on sales of mobile phone in india

Author:

Dr. Astha Joshi, Dr. D. K. Pandey and Dr. Anil Vashisht

Subject Area:

Social Sciences and Humanities

Abstract:

Country of origin is one of the widely researched areas in marketing. With globalization there have been numerous changes in the production and marketing of products and services. India has turned into another rising economy the world is seeing. Parcel of shopper strong brands from various parts of the world is multiplying in Indian market. Thus India is by all accounts an immaculate destination to concentrate on the impacts of COO. In this study mobile phone product category have been selected and the stimulus level is product category falling under consumer good category and is durable in nature. For the present study responses were taken from customers through structured questioner.

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