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The Disclosure of Corporate Social Responsibility Motives: In the Socio Digi Leaders Program for Young Generation Indonesia

Author: 
Enjang Pera Irawan
Subject Area: 
Social Sciences and Humanities
Abstract: 

In the present article the clinical the presence of the company should contribute to the public, so that the business activities of the company get support from the public. A form of corporate commitment and contribution to the public can be realized through various programs that benefit the public. Corporate Social Responsibility (CSR) is a means for companies to realize their commitments. Although CSR is a voluntary effort from the company to the public, practically many CSR providers consider the program to be limited to efforts building the company’s reputation. Of course this view will make CSR programs not substantial. Referring to this view, the study aimed see the motive of implementing CSR programs carried out by State-Owned Enterprises (BUMN), namely PT Telkom Indonesia through the Socio Digi Leaders program. The method used in this study is a qualitative approach with a single case study design. In this context, study is only conducted in one company, PT Telkom Indonesia. The results show that PT Telkom Indonesia implements CSR in the form of the Socio Digi Leaders program initially because of moral obligation motives, motives for operating permits, reputation motives, and business continuity motives. Referring to the results of the study, it is suggested that PT Telkom Indonesia in carrying out its CSR program should maintain its purity of intention from pragmatic interests such as optics. Thus, optics is not the main goal, but it is a feedback from the success of the CSR program. In addition, if the motives and objectives of CSR programs are always framed by moral values and commitment to stakeholders, then the realization will be good, because the program is truly directed to the public interest aimed at long-term development.

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