Hillside hustle: Quantifying the economic benefit of tourism in tripura

This paper attempts to highlight the economic aspects of the tourism industry in Tripura. Further, it discusses on the prospects and challenges of the tourism industry in Tripura. It has been observed that absence of tourism promotion marketing packages, lack of attention from tourism business sector and poor service quality are the basic challenges for development of tourism industry in the state although it has immense potentiality to be realised. The state has many heritage, religious, archaeological, eco-tourism, adventure, and rural tourism sites of late the government have prioritised the promotion of tourism sites through public private partnerships and weekend cultural programmes have been regularly conducted in many places to attract more tourists. The data have been collected from the primary and secondary source. The researcher to arrive at any conclusion has used descriptive and inferential statistics like regression and ANOVA. The major finds of the study recommend that the GDP of the state depends on the tourism sector.