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Impact of marketing mix on customer satisfactions – a case study on officina (bd) ltd

Author: 
Nurun Nabi, Rimon Sarkar, Marium Akter Hasan Sheikh and Asma Ansary Asha
Subject Area: 
Physical Sciences and Engineering
Abstract: 

The main objective of this study is to review the present marketing mix applies particularly to the marketing. This study provides an idea to the marketers and can be used as tools to assist them in pursuing their marketing objectives. The survey research design method was used in this study which involves using a self-design questionnaire in collecting data from sixty 30 respondents. All respondents are using products form OFFICINA for several months. The instrument used in this study is a close-ended questionnaire that was designed by the researchers. The result showed satisfaction level of customers with different marketing mix elements of OFFICINA. Subsequently, recommendations were made to the management of OFFICINA (BD) LTD that they should continue produce superior products; charge competitive prices, position appropriately, promote widely, and provide other distinctive functional benefits to customers.

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