The influence of corporate social responsibility on employee engagement, attitude and behaviour: a Study with reference to v-guard industries limited Kerala

Employee engagement can be defined as the extent to which employees are motivated to contribute for the achievement of organizational goals. CSR is an inexorable factor that can act as a technique to promote Employee engagement and to influence the attitude and behavior of employee’s. The objective of the study is to identify the influence of CSR on employee engagement, attitude and behavior. The study was conducted at V-Guard Industries Limited at Vennala, Kerala. The tool used for data collection was questionnaire and data was collected from 60 respondents and analyzed through Statistical Package for Social Science. The study seeks to assess the extent of influence of CSR activities of the employer company on the employee’s motivation, job satisfaction, organizational commitment and eventually employee engagement. From the study it has been concluded that CSR activities are acting as an important drive for stimulating employee engagement and in influencing attitude and behavior of employees in an organization.